First time i have heard about it while i was watching a video regarding how Amazon works & the concept really touched me. I thought it is the way modern business should work considering all the uncertainity looming large all around the world. go through it, you will find it very useful.

What is it?

“The Flywheel” is a very useful analogy for implementing business strategy created by Jim Collins. It describes how driving a new strategy is like getting a huge flywheel into motion. Initially, there is no movement – many people think that the strategy is absurd – it is almost impossible to imagine the flywheel at speed. With great exertion of will, the CEO is able to deliver some results that get the flywheel mov...